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This web page faberallin.co.za states the following, "Driven by our passion for the law and our desire for success." We saw that the website said " We are a general practice with a special interest and focus on personal injury litigation, although we deal with matters across diverse legal disciplines." The header had Attorney as the highest ranking optimized keyword. It is followed by attorneys, divorce, and litigation which isn't as ranked as highly as Attorney. The next words faberallin.co.za used was personal injury. medical negligence was included but could not be viewed by search engines.